SG content goes live in New Jersey with bwin.party-powered brands

3rd February 2015 9:34 am GMT

US gaming supplier Scientific Games Corporation has rolled out a selection of its online casino games in the New Jersey iGaming market through its partnership with bwin.party digital entertainment.

The deal enables bwin.party-powered websites, including BorgataCasino.com and nj.partypoker.com/casino, to have access to slots developed by the Scientific Games Williams studio.

This includes online versions of land-based titles already popular on casino floors throughout Atlantic City such as Gold Fish, Zeus III, and Spartacus Gladiator of Rome.

“We are pleased to offer a wide array of games featured in the Scientific Games interactive portfolio,” said The Borgata’s vice president of slot operations Ted Herzchel. “The Williams studio content from their game library offers unique styles of play, with well-known branded and proprietary game themes we believe will resonate with our current online players.”

Jeffrey Haas, Partypoker’s group director of poker said that providing players with great games and entertainment was its number one priority.

“Securing access to some of Scientific Games’ most popular land-based slot games means we can deliver an even better experience to our customers and sustain our position as a market leader,” he said.

Scientific Games’ vice president of Commercial – Interactive Bob Hays, added: “Extending our relationships with both Borgata and bwin.party will enable our online casino operator partners to increase the benefits from the convergence of online and brick-and-mortar casino entertainment by offering players the same authentic slot content wherever they want to play - at the casino, at home, or on-the-go.”

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