Playtech Launches First of its Marvel Slots30th September 2009 7:00 am GMT
Building on the success of the company's previously launched branded slots, Playtech Limited said Tuesday that it has released the first two of its Marvel themed online slot games, based on the Iron Man and Incredible Hulk comic book characters.
The company said that mass market appeal and broad recognition of the Marvel brand, combined with advanced graphics and realistic audio, would help to expand their clients' player base and support growth.
"Following the overwhelming success of the Gladiator branded slots, Playtech is delighted to enable our licensees to add these remarkably popular, well known brands to their games offering," said Shahar Sella, Playtech Head of Casino.
The two slot games are the first in a series of themed games to be released by Playtech based on Marvel characters, following their licensing agreement with Marvel Characters B.V in March of this year (more).
Under the terms of their agreement, Playtech can utilise the Marvel brands across all of its gaming products including casino, poker, and bingo, and across all of its platforms.
Shares in Playtech Limited (Co. Profile) (AIM:PTEC) are currently trading at 384.75 pence in London this morning.