Elvis Presley Branded Lottery Games Set for Global Launch29th October 2009 8:49 am GMT
Continuing to expand its selection of branded lottery scratchcards, MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation, has entered into an exclusive worldwide license agreement with Elvis Presley Enterprises Inc. (EPE), through which lottery players will be able to play games based on the legendary artist.
Elvis Presley Enterprises Inc is the corporate entity that was created by the Elvis Presley Trust to conduct business and manage its assets, following the death of Elvis in 1977.
Under the agreement, in addition to the iconic images already available through EPE's extensive asset library, new Elvis artwork will be offered to provide a fresh and exciting graphic look to game tickets and promotional materials.
"We are thrilled to have Elvis back in our portfolio. We worked closely with staff at EPE to develop dynamic new artwork that will give lotteries some fresh choices for Elvis Presley graphics," said Kyle Rogers, General Manager and Executive Vice President of MDI Entertainment.
"Lotteries all over the world can now take advantage of the equity of the Elvis brand. To add to the fun and excitement associated with Elvis, travel prize packages to Las Vegas and Hawaii can be built into the games."
Carol Butler, Vice President of Worldwide Licensing for EPE added: "MDI has proven to be a valuable partner in the lottery category. Their willingness to create unique designs of Elvis for their customers gives us a fresh new dimension in exposing our brand to the widest audience possible."
MDI also develops branded licensed lottery games based on a wide range of entertainment and consumable products including CSI: Crime Scene Investigation, The Flintstones, USA Today, Buddy Holly, and Burger King amongst others.