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Virtue Fusion Chosen for TeaAndBingo.com Launch

11th December 2009 7:43 am GMT

Alderney-based online bingo software provider Virtue Fusion has announced that it has partnered with Digital Prophets to launch a new online bingo brand, TeaAndBingo.com, which will be supported by a TV advertising campaign commencing later this month.

TeaAndBingo.com is the result of a partnership between Virtue Fusion and affiliate Digital Prophets, which also owns the BingoBase.com bingo portal. Under the arrangement, Digital Prophets will be the network operator of the online bingo site, while all gaming and financial transactions are to be undertaken by Virtue Fusion Alderney.

"We are delighted that Digital Prophets has chosen Virtue Fusion Alderney ahead of the competition. The fact that a super-affiliate has chosen us is testament to the revenue generating capability of our product," said Bob McCulloch, CEO of Virtue Fusion.

"Digital Prophets' proven ability to drive traffic, combined with their slick TV advertising campaign, makes for a powerful combination. We look forward to building a long and successful relationship with them."

The newly launched brand will be the focus of a forthcoming TV advertising campaign to promote the venture throughout 2010, set for launch on December 26th of this year.

"The Virtue Fusion Alderney solution brings us stable, award winning and innovative software allowing us to concentrate on investing in a superb community and innovating with our brand to win market share and expand the audience," said Raj Ramanandi, Managing Director of Digital Prophets Guernsey Limited.

"TeaAndBingo is very unique and our ad campaign will certainly attract plenty of interest. We will have a sustained TV presence throughout 2010. The ads were the brainchild of an agency responsible for some award winning adverts for McDonald's, Walkers Crisps, Sony, VW Polo, Philips, Nikon, Barclaycard and Esso," said Ramanandi.

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