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Tabcorp’s Luxbet.com Targets Affiliates via Income Access

11th December 2009 7:46 am GMT

Tabcorp's Luxbet.com has signed a partnership deal with affiliate marketing company Income Access, under which the Northern Territory based online bookmaker will utilise a white-label version of the Income Access affiliate marketing software.

Managed by the Income Access affiliate team, Luxbet will receive customisation according to its specifications, with a graphical dashboard to allow the company to check reports at a glance, as well as powerful reporting features to track campaign statistics to monitor successful promotions.

The software allows for an administrative interface that will manage the company's affiliates, payments, reward plans, affiliate communications, marketing tools, reports and user settings.

"Luxbet is a leader in the field of horse racing and sports wagering in Australia. As a division of Tabcorp, Luxbet has a great deal of visibility and brand recognition, and this presents affiliates with an excellent marketing opportunity," said Income Access CEO Nicky Senyard.

"Income Access will be working closely with Luxbet, and we'll be making sure that they have all the tools necessary to achieve their goals."

Luxbet, part of Australian gaming and wagering giant Tabcorp Holdings Limited, has a two-tier payout system with 25% payouts for monthly net revenues up to AUD$15,000 and 30% for amounts over $15,001.

"At Luxbet we are committed to delivering premium sports and racing products to our customers via the internet or over the phone," said Stephen Brassel, Luxbet's General Manager Marketing and Media.

"Luxbet is backed by the might of Tabcorp and we are certainly not afraid to let the punters on - if they want to have a decent bet then Luxbet is the place to come."

Tabcorp launched Luxbet.com last year as a stand-alone business to the NSW and Victorian TABs, competing against corporate bookmakers in the Northern Territory of Australia, who had experienced strong growth as a result of differences in the regulatory environments between Australian states and territories.

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