Bettorlogic integrates Livelogic into Connextra ad formats9th June 2010 8:47 am GMT
Bettorlogic, the form analyst company backed by Andrew Black and Nigel Payne, has signed an agreement with Betgenius' Connextra, the online marketing software providers, to integrate their unique live bet stimulation technology Livelogic into Connextra advertising formats.
The Livelogic technology, currently covering over 40 national football leagues, the Champions League and the World Cup, produces over 40 bet prompts throughout the course of every match, responding to the unfolding match conditions, and via the integration of live prices, allows bettors to link directly and quickly to relevant betting markets.
"Having already integrated Livelogic into a number of major sportsbooks, we know how effectively it can encourage customers to bet in-play," said Mike Falconer, CEO of Bettorlogic. "This agreement allows us to extend the unique technology into the media-affiliate domain, via the leading operator in the market.
"I can't think of a better way to invite prospective customers to bet in-play than to offer live information, relevant to any specific match position, alongside live prices and a direct link to that particular market."
Connextra are one of the leading live-data advertising platforms, with over 30 betting and gaming clients including the likes of Ladbrokes, Paddy Power and Stan James.
"This association heralds a new more collaborative period where we work alongside the best content providers to offer our customers even more dynamic ad formats that we expect will result in better quality conversion," said Iain Hutchinson, Managing Director of Connextra. "I am very bullish about this new livebetting focused marketing activity."
Last month Bettorlogic announced the signing of a number of licensing agreements ahead of the football World Cup which will see its Livelogic bet stimulation technology integrated into the platforms of Ladbrokes, Paddy Power, Stan James, and Victor Chandler.