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Betsson, Arsenal and the value of a brand

26th August 2011 7:11 am GMT

Betsson don’t make many business mistakes. It’s becoming a bit of an adage in our industry. It’s a bit like Arsenal fans’ reciting the phrase “Arsene knows” about their wise and scholarly manager Arsene Wenger.

Arsenal FC has also garnered a reputation over recent years for building a sustainable business in the madcap world of football, where multi-billionaires splash millions on star players with little hope of recouping the fees.

So it [...]

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