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Stockholm-listed casino developer NetEnt is expanding its slot offering with the launch of the MAX product line, which allows operators to cater to different player groups and needs with one game launch and marketing push.

The FIFA World Cup is a massive marketing opportunity for betting operators. Ian Bradley, chief product officer at SBTech, explains how they can they ensure offer-driven sign-ups become long-term customers. Personalisation, CRM and data all play key roles, alongside a powerful sports engine to follow up on the momentum generated by the world’s most widely viewed sporting event.

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