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In the second part of our series on some of the unheralded companies looking to make a splash in the post-PASPA US market, we look at Joe Brennan’s SportAD. Brennan has been waiting longer than most for this opportunity.

The FIFA World Cup is a massive marketing opportunity for betting operators. Ian Bradley, chief product officer at SBTech, explains how they can they ensure offer-driven sign-ups become long-term customers. Personalisation, CRM and data all play key roles, alongside a powerful sports engine to follow up on the momentum generated by the world’s most widely viewed sporting event.

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