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France's state-owned gaming operator La Française des Jeux (FDJ) is stepping up its football sponsorship activities following the national team's success at the World Cup, agreeing deals with four top flight teams.

Mexican gaming operator Caliente has partnered with sports betting technology supplier Playtech BGT Sports to roll out self-service betting terminals at a number of its casinos.

The Bulgarian government has notified the European Commission of proposed changes to the country's gambling legislation that will restrict the sale of gambling products to licensed outlets and further tighten gambling advertising rules.

The FIFA World Cup is a massive marketing opportunity for betting operators. Ian Bradley, chief product officer at SBTech, explains how they can they ensure offer-driven sign-ups become long-term customers. Personalisation, CRM and data all play key roles, alongside a powerful sports engine to follow up on the momentum generated by the world’s most widely viewed sporting event.

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