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Gibraltar-based operator BetVictor has expanded its online casino content with the addition of Yggdrasil’s portfolio of slots, while also launching a new Guaranteed Bet on UK and Ireland horseracing.

The FIFA World Cup is a massive marketing opportunity for betting operators. Ian Bradley, chief product officer at SBTech, explains how they can they ensure offer-driven sign-ups become long-term customers. Personalisation, CRM and data all play key roles, alongside a powerful sports engine to follow up on the momentum generated by the world’s most widely viewed sporting event.



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