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An Interpol-led operation has seen thousands of illegal gambling raids conducted across Asia, taking down gambling dens and online operations which are estimated to have handled around US$1.6bn in bets during the FIFA World Cup.

The FIFA World Cup is a massive marketing opportunity for betting operators. Ian Bradley, chief product officer at SBTech, explains how they can they ensure offer-driven sign-ups become long-term customers. Personalisation, CRM and data all play key roles, alongside a powerful sports engine to follow up on the momentum generated by the world’s most widely viewed sporting event.

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