London-listed performance marketing specialist XLMedia has enhanced its mobile platform with the acquisition of ClicksMob Inc for a total consideration of $5.1m.

XLMedia explained that through leveraging the company's existing expertise within games and social marketing, the combination between its mobile marketing subsidiary Dau-Up and ClicksMob will enable XLMedia to deliver services to a wider range of customers in different verticals and geographies, whilst maximising benefits of scale.

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