Stockholm-listed performance marketing specialist Catena Media has appointed Nigel Frith to head up its expansion into the financial services sector.

Based at Catena Media’s UK headquarters in London, Frith will be tasked with delivering content-led affiliate services to companies in financial services, leveraging his experience in marketing and finance.

“This new business vertical is a key component of Catena Media’s long-term strategic plan,” said Catena Media acting CEO Henrik Persson Ekdahl. “We are pleased to have Nigel join us to lead the global growth of this business.”

Frith brings more than 16 years of digital experience to the role. having previously served as global general manager of money transfer comparison site FXcompared.com. He has also worked for performance marketing specialists Inspire Digital, Simply Media Publishing and ValueClick Europe.

Catena Media said that his background in performance marketing and finance-related operations, combined with deep technological insight, made him well-suited to spearhead the London enterprise.

“I look forward joining the Catena Media team,” said Frith. “The industry is rapidly changing, and I am convinced that Catena Media is extremely well-positioned to introduce its expertise, services and products to the financial services sector.”

Frith begins his new role on April 23rd and will report to Catena Media chief operating officer Johannes Bergh.

Shares in Catena Media plc (STO:CTM) were trading down 1.01 per cent at SEK127.50 per share in Stockholm Friday morning.

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