SportsAlive’s First B2B Offering Goes Live with Betfair

Australian bookmaker SportsAlive.com has announced the launch of its B2B sportsbook offering, Aus Multiples, through an agreement with online betting exchange Betfair.

The launch of Betfair's new product is the first for Sports Alive, following implementation of its new strategic direction which incorporates the expansion of B2B services to the global betting industry.

Sports Alive's new B2B division offers online wagering and betting operators a range of solutions, including integration and full management of a range of racing and sports products through an Australian Capital Territory sports bookmaking licence.

"Our new Australian multiples product, in conjunction with Sports Alive, widens our product range, and allows Betfair customers worldwide to place fixed odds multiple bets through Sports Alive directly from their Betfair accounts," said Andrew Twaits, CEO Betfair Australasia.

Stephen Chant, CEO Sports Alive, added: "Gaming and betting brands can now share the benefits of our experience over the past 10 years in managing and operating successful racing and sportsbooks.

"We currently provide a portfolio of Sportsbook solutions, a full spread betting mix, as well as Australian racing products for wagering businesses, and customize the services to suit the client. In addition to managing the technology and day to day operations, we offer e-payment processing, business analytics and customer care," said Chant.