Wisconsin-based Potawatomi Sportsbook is the largest retail sports betting venue in the Midwest
The Wisconsin-based Potawatomi Sportsbook has been unveiled as the official sportsbook partner of the NFL’s Green Bay Packers.
The extensive multi-year agreement will connect the organizations across multiple fan-facing touchpoints, including naming rights for Lambeau Field’s south gate, which will be known as the Potawatomi Sportsbook Gate.
Near the gate, Potawatomi Sportsbook will also be the title sponsor for the Champions Club, an exclusive club area on the eighth floor of the stadium’s south end, providing views of Lambeau Field on gamedays and during special events.
“We’re excited to welcome Potawatomi Sportsbook as our Official Sportsbook Partner,” said Packers vice president of sales and business development Craig Benzel. “Creating memorable fan experiences is central to both of our organizations and this partnership provides enhanced opportunities for us to engage with fans from all over Wisconsin. We’re looking forward to seeing Potawatomi Sportsbook prominently featured at Lambeau Field on gameday and every day.”
Forest County Potawatomi chairman Brooks Boyd Sr added: “We are thrilled to launch this historic multi-year partnership with the Green Bay Packers. Having Potawatomi Sportsbook named the official sportsbook partner of the Green Bay Packers is a tremendous milestone.
“This partnership will create meaningful opportunities for our community while bringing fans new ways to engage with the team they love. We’re proud that the #1 Retail Sportsbook in the Midwest is working with one of the most iconic teams in all of professional sports.”
The newly announced partnership will also integrate Potawatomi Sportsbook as the naming rights partner of the Potawatomi Sportsbook Podcast Studio, the production home of all Packers podcasts.
Additionally, Potawatomi Sportsbook will be the presenting sponsor of the popular Packers Predict, a free, interactive online game offered in conjunction with each Packers game.
Located at the Potawatomi Casino Hotel in Milwaukee, Potawatomi Sportsbook is a 6,500 square foot venue that is owned and operated by the Forest County Potawatomi Community, and opened for guests in 2024.
Forest County Potawatomi Community is one of six federally recognized Native Nations in Wisconsin offering retail sportsbook operations.