Sportradar has expanded its micro markets product to enhance tennis betting by adding a new in-play experience to ATP matches.
Micro markets are a new batch of live wagering markets that allow operators to offer specific short-term markets within a match or event.
Sportradar will leverage its official partnership with the ATP’s Tennis Data Innovations business to enhance micro markets for ATP games, providing 1,500 new betting possibilities per game.
Sportradar already offers micro markets on football and table tennis and plans to expand its offering to also include American football, baseball, basketball and ice hockey in the first half of 2025.
Karl Danzer, SVP of odds services at Sportradar, commented: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
Shares in Sportradar Group AG (NASDAQ:SRAD) gained 1.03 per cent to close at $12.28 per share in New York Thursday, less than 3 per cent off their 52-week high of $12.62 per share.