Yggdrasil has completed a multi-brand rollout of its online casino games in the United Kingdom with Bally’s UK.
The rollout to Bally’s UK brands – Virgin Games, Jackpotjoy and Bally Casino – gives players access to Yggdrasil’s popular proprietary titles, as well as a broad range of games from the company’s YGG Masters studio partners.
“Bally’s has a major presence across the UK and we are delighted to roll out our comprehensive slot offering to its players,” said Yggdrasil chief commercial officer Jose Simon.
“We have made a strong commercial start to the year which this deal only reinforces, with our goal of putting our best-in-class content in front of as many players as possible to further grow the Yggdrasil brand.”
Dezso Pazmany, head of product operations at Bally’s, added: “Yggdrasil is widely recognised as a leading creator and distributor of exceptional content, and we take pride in offering our players top-tier games from the industry’s biggest names.
“Yggdrasil perfectly aligns with this vision, and this partnership allows us to bring a vast collection of well-established and highly regarded content to our online casinos.”