Online betting and gaming operator Yolo Entertainment has appointed Stephanie Eddy as chief revenue officer.

Eddy will oversee the company’s commercial performance across key regions and channels with a focus on driving revenue growth and enhancing customer acquisition efficiency.

She joins the operator after more than a decade with Super Group-owned betting and gaming brand Betway, where she most recently served as commercial development director.

Eddy’s appointment continues the recent expansion of Yolo Entertainment’s senior leadership team, as the operator looks to grow its Sportsbet.io and Bitcasino brands.

In April, Jock Jamieson-Black, James Clark, Abu Koroma and Charlene Cassar joined in senior positions across CRM, content, product engineering and business intelligence.

“Steph is a proven leader with the commercial instincts and strategic vision that align perfectly with our ambitions, and we are thrilled to welcome her to our leadership team,” said Yolo Entertainment CEO Matthew D’Emanuele.

“Steph’s appointment underscores our commitment to accelerating the growth of Sportsbet.io and Bitcasino, expanding our brand and product portfolio, and delivering an exceptional customer experience. Steph’s expertise will be instrumental as we continue to strengthen our global presence.”

Commenting on her new role, Eddy said: “Yolo Entertainment has consistently pushed boundaries in gaming and crypto. I’m thrilled to join the team at this exciting moment, and help take these world-class brands to even greater heights.”