FDJ United’s Parions Sport Point de Vente has extended its partnership with UEFA Champion League winners Paris Saint-Germain FC to 2028.
The sponsorship renewal with France’s leading football team will see Parions Sport betting kiosks installed throughout the Parc des Princes stadium in Paris, with FDJ United’s betting brand also benefiting from exposure on advertising boards in the stadium and access to club players for marketing purposes.
Supporters will also have access to fan zones that will be set up for PSG matches, as well as opportunities to win tickets to future games.
“We are particularly pleased to renew this partnership with Paris Saint-Germain. This decision reflects our desire to build a long-term relationship alongside a Club that is emblematic of French football,” said FDJ United director of lottery and retail sports betting Patrick Buffard.
“Since 2022, our collaboration with Paris Saint-Germain has been built around shared values: commitment, performance, and closeness to the public. We are proud to accompany this new stage of the partnership with numerous activations, in order to offer a unique experience to all supporters.”
Shares in FDJ United (EPA:JDJU) were trading 0.35 per cent higher at €28.78 per share in Paris Tuesday morning.