Virgin Bet has been named as the official sponsor of TNT Sports’ coverage of the UEFA Europa League and UEFA Conference League for the 2025/26 season.
The sponsorship will see the operator’s branding feature prominently across TNT Sports’ linear broadcasts, as well as digital placements and out-of-home placements in pubs across the United Kingdom and Ireland.
“As one of the UK’s fastest-growing sportsbooks, Virgin Bet is always looking to connect with fans in meaningful ways,” said Virgin Bet marketing director Dominic Vye.
“Partnering with TNT Sports gives us an incredible platform to put Virgin Bet in front of football fans during some of the biggest nights in European football, while reinforcing our commitment to delivering a standout customer experience and an extensive product offering.”
Mike Rich, Group senior vice president of ad-sales and brand partnerships for the UK & Ireland and International at Warner Bros. Discovery, added: “We’re thrilled to welcome Virgin Bet as a sponsor of our exclusive UEFA Europa and Conference League coverage. Each season, we deliver the most compelling and immersive football content to viewers in the UK and Ireland on TNT Sports and discovery+ as part of our mission to be right by the fans.
“Partnerships such as this enable us to enhance that storytelling experience even further and we look forward to working closely with Virgin Bet throughout what promises to be another exciting European campaign.”