Beter has agreed a deal to supply its esports and fast-betting content to two of Entain’s sportsbook brands in Central and Eastern Europe.
The supplier will deliver ESportsBattle tournaments, including eFootball, eBasketball, eHockey, and the recently launched eTennis, and the Setka Cup table tennis series to SuperSport in Croatia and STS in Poland.
“We are delighted to welcome Entain CEE to our growing roster of partners, underlining the demand for our products among the industry’s leaders,” said Beter CEO Gal Ehrlich. “Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of fast-paced products sets the standard for others to follow. We look forward to working closely with the SuperSport and STS teams to further develop the Croatian and Polish markets together.”
Ivan Gojic, chief sportsbook officer at Entain CEE, added: “Fast-betting content is non-negotiable for operators looking to deliver next-gen experiences to bettors, and that’s exactly what we work hard to achieve at SuperSport and STS.
“This is why we chose to join forces with Beter, the market leader in fast-betting content for both esports and sports. This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us and our bettors.”
Shares in Entain plc (LSE:ENT) were trading 0.34 per cent higher at 876.80 pence per share in London earlier Friday.