Florida’s only legal sportsbook, Hard Rock Bet, has been named as the official sportsbook of the NBA’s Orlando Magic.
The multi-year partnership will feature multiple touchpoints inside Kia Center, including a branded Hard Rock Bet Sportsbook destination space on the Terrace level, and Hard Rock Bet branding across the venue and on both baskets during Magic home games.
“It’s an exciting day to announce our organization’s first-ever sports betting partnership and help deliver the fan engagement we have seen other partnerships in this space accomplish across our industry,” said J.T. McWalters, Orlando Magic’s senior vice president of global partnerships. “Our strategy with Hard Rock Bet was to ensure we’re enhancing the fan experience no matter where you are – at the Kia Center, at home or anywhere else, and we believe this partnership will bring all of those strategies to life.”
Nick Menas, chief of staff and executive managing director of corporate strategy for Seminole Hard Rock Digital, added: “This partnership is about delivering one-of-a-kind experiences that put Magic fans at the center of the action, both at Kia Center and wherever they’re engaging with their favorite team.
“We’re thrilled to be tapping into the incredible buzz around this year’s team, and fans have already shown their enthusiasm by making the Magic one of the most-bet teams in our top-rated app this offseason.”
Hard Rock Bet is the Seminole Tribe of Florida’s sports betting platform and Florida’s only legal sportsbook.