Games developer Evoplay has expanded its presence in the North American lottery market after going live with the DC Lottery.
Marking its first collaboration with EQL Games, the supplier has rolled out its Adrenaline Rush iLottery game with the lottery, merging the excitement of motorsport with the instant-win format.
“Partnering with the DC Lottery is a significant milestone for our North American expansion,” said Evoplay head of lottery Frank Cecchini. “Adrenaline Rush is the perfect introduction to our portfolio; it’s exciting, visually striking, and bridges the gap between traditional lottery entertainment and the interactive experiences today’s players expect. We’re confident it will resonate strongly with the DC Lottery’s audience and help support their mission of delivering engaging, responsible content.”
Jeff Toliver, iLottery product marketing manager at DC Lottery, added: “Adrenaline Rush delivers a unique blend of speed, skill, and style that is a perfect fit for the DC market. With Evoplay’s innovative approach, we have added fresh energy to our online portfolio and are thrilled to bring Adrenaline Rush to our player base.”
Alongside its core slots offering, Evoplay has been expanding its presence in the lottery sector, signing deals this year with Loterías Torito in Peru and Azerlotereya in Azerbaijan.