BrightStar Lottery has partnered with Spin Master Toys UK to bring Rubik’s-themed games to lotteries worldwide.
The partnership will see Brightstar develop and distribute Rubik’s-themed games for online and retail play, including instant games and draw games.
Created in 1974, the Rubik’s Cube puzzle has sold millions of units worldwide.
“The Rubik’s Cube is one of the most iconic symbols of pop culture and Brightstar is thrilled to extend its timeless legacy into compelling, next-generation experiences for lottery players to enjoy,” said Matthew Whalen, senior vice president of global instant ticket services at Brightstar.
“We look forward to producing exciting omnichannel games featuring Rubik’s Cube, which will include innovations such as our revolutionary Infinity Instants technology, creating an infinite number of possibilities to customize each ticket.”
Shares in Brightstar Lottery plc. (NYSE:BRSL) closed marginally higher at $15.65 per share in New York Monday.