Immense Group’s Mr Vegas online casino brand has extended its title sponsorship of the PDC’s Grand Slam of Darts and Nordic Darts Masters for a further two years.
The agreement will see Mr Vegas continue to receive title sponsorship rights across both events, including presence within the tournament environment and broadcast coverage.
The 2026 Mr Vegas Grand Slam of Darts is scheduled to take place in Wolverhampton from November 7th to 14th, while the Nordic Darts Masters is set to be held in Copenhagen from June 5th to 6th.
“We are delighted to be extending our successful partnership with Mr Vegas as title sponsor of two huge events in the darting calendar,” said PDC head of commercial Adam Perfect. “Their sponsorship has brought great energy to these events and is really starting to build a strong legacy and association with the Mr Vegas brand.
“We look forward to two more years working with the Mr Vegas team across the exciting activations at both the Mr Vegas Grand Slam of Darts and Nordic Darts Masters.”
Immense Group chief marketing officer Marco Trucco said: “Darts is the most engaging and accessible sport in the UK and across Europe, and the Grand Slam and Nordic Masters play a central role in that growth. We believe in long-term partnerships built around entertainment and consistency.
“Unfortunately, the new gaming duty will hit the sport leagues and teams that chose to partner with regulated, UK-facing operators, and reward the organisations who are happy to take money from anyone. In that context, our decision to extend our partnership with the PDC is a statement of confidence in the future of legal and safe online gambling in the UK.”