Betway resurrects horse racing sponsorship with The Jockey Club after two year absence
Super Group’s Betway brand is making a return to horse racing through a new partnership with The Jockey Club in the United Kingdom.
The agreement sees the bookmaker sponsor 16 racedays across Newmarket, Haydock Park, and Market Rasen during 2026, beginning with today’s The Betway Craven Meeting.
Betway will also become the official fixed-odds betting partner for one of the highlights of the summer – The Debenhams July Festival at Newmarket.
“Betway sponsors some of the largest sporting events and teams globally, but it’s great to see British racing make a welcome return to our portfolio,” said Betway PR manager Lewis Knowles. “We were one of the largest supporters of racing in the last decade, with thousands of races carrying our name from 2015 to the Champion Chase at Cheltenham in 2024. This deal is a fantastic opportunity to align our brand with this wonderful sport once again.
“We have had great success working alongside The Jockey Club in the past, and everybody at Betway is thrilled to be resurrecting that partnership for 2026.”
The Jockey Club betting partnerships manager Dan Glavin said: “It is fantastic news that Betway is renewing its association with The Jockey Club via this exciting new partnership. The Betway Craven Meeting at Newmarket is when the new Flat turf season really hits its stride and is the perfect time to get the partnership underway.
“In addition to also becoming the fixed odds betting partner of the prestigious Debenhams July Festival at Newmarket, Betway will also have its name associated with a significant number of high-class racedays right the way through to the end of the year. The majority of these racedays will be broadcast live on ITV, providing significant brand exposure.
“Our thanks go to all the team at Betway and we look forward to working closely alongside them throughout 2026.”
2026 Betway sponsored racedays:
Newmarket | 15th-17th April – The Betway Craven Meeting
Haydock | 29th-30th May – Betway Evening & Betway Lester Piggot Day
Haydock | 3rd-4th July – Betway Evening & Betway Old Newton Cup Day
Newmarket | 9th-11th July – Betway Official Betting Partner of The July Festival
Market Rasen | 18th July – Betway Summer Plate Day
Haydock | 8th August – Betway Rose Of Lancaster Day
Newmarket | 15th August – Betway Grey Horse Raceday
Newmarket | 25th September – Betway Cambridgeshire Friday
Haydock | 19th December – Betway Tommy Whittle Day
Haydock | 30th December – Betway Last Fling Day
Shares in Super Group Ltd (NYSE:SGHC) closed 1.02 per cent higher at $10.94 per share in New York Tuesday.