Incentive Games has expanded its global partnership with bet365 to include real-money games from its recently established Incentive Studios division.
The new agreement will see bet365 roll out Incentive Studios’ full portfolio of real-money games across all active jurisdictions later this year, including key regulated states in the Unites States and Brazil.
The launch builds on the companies’ existing collaboration, which includes Incentive’s portfolio of free-to-play games and a number of bespoke jackpot games.
“Our partnership with bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration,” said Incentive Games chief commercial officer Ahmed Baker. “By deploying our games globally, including in key US jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”
A spokesperson for bet365 added: “Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global casino offering. Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”