MGM Resorts International and BetMGM have agreed to commit over $1 million to responsible gaming initiatives this month.
The commitment covers responsible gaming research, public awareness, community partnerships, and employee engagement, and comes as MGM Resorts and BetMGM join the National Council on Problem Gambling (NCPG) in recognizing March as Problem Gambling Awareness Month (PGAM).
The first initiative will see $450,000 committed to the International Center for Responsible Gaming (ICRG) to fund a new, ground-breaking research initiative examining sports wagering and its impact on player behaviour.
This contribution will support independent, peer-reviewed research aimed at developing best practices and strengthening long-term industry sustainability.
“As sports betting continues to grow so must our understanding of its impact on our guests and customers,” said Stephen Martino, senior vice president and chief compliance officer for MGM Resorts. “Investing in high quality research allows us to be guided by valuable data and insights, which will ultimately help us support our patrons, communities and industry.”
Over three years, this research will examine factors that may influence sports betting behaviours, including decision-making and risk patterns across different populations. The study will also explore trends and prevention efforts designed to strengthen industry-wide responsible gaming strategies.
BetMGM chief compliance officer Rhea Loney, commented: “Problem Gambling Awareness Month is an important reminder of our year-round responsibility to assist and empower our players. We prioritize player protection by investing in education, tools, collaboration, and meaningful support resources. Our commitment remains clear: to help every player make informed decisions and enjoy our products safely.”
In 2026, MGM Resorts and BetMGM will contribute over $850,000 to state and national organizations focused on problem gambling prevention, treatment and responsible gaming measures.
As a founding member, MGM Resorts will continue its sponsorship of the annual Nevada Council on Problem Gambling Conference and will feature the organization’s leaders in responsible gaming training sessions for employees.
Throughout March and beyond, MGM Resorts and BetMGM will increase responsible gaming messaging across casino floors, sportsbooks, and digital platforms through their shared GameSense program, developed and licensed by the British Columbia Lottery Corporation (BCLC).
This spring, MGM Resorts will also introduce a new campaign “Earn More. Play Smart,” integrating MGM Rewards with responsible play messaging and reminding guests that membership comes with responsibility, not just perks.
BetMGM’s Mullet Over hockey-themed responsible gaming commercial featuring company ambassador Connor McDavid will continue to air during key sports broadcast across North America, and will also be featured prominently across MGM Resorts properties.
For the sixth consecutive year, BetMGM is partnering with EPIC Global Solutions to offer all employees the opportunity to attend a lived experience session, providing insight into the human impact of problem gambling.
Shares in MGM Resorts International (NYSE:MGM) closed 3.09 per cent lower at $35.72 per share in New York Monday and were down 1.99 per cent to $35.01 per share in pre-market.