Gamanza Group has agreed a deal with Casinò Locarno to power its new online casino brand in Switzerland’s regulated iGaming market.
Casineo’s online operation runs on Gamanza’s player account management (PAM) system and marks the land-based casino’s first move into the digital space.
The operator will also benefit from Gamanza Engage, the supplier’s dedicated CRM and gamification platform.
“Casineo is exactly the kind of operator we built our platform for – an ambitious new brand entering the online casino space in one of Europe’s most demanding regulatory markets,” said Gamanza Group managing director Tero Vienonen. “Switzerland sets an exceptionally high bar for compliance and operational precision, and our technology is designed to meet that standard from day one. We’re proud to support Casineo in launching with a seamless and fully compliant player experience.”
Simon Pukl, director of product and business development for Gamanza Core, said: “Switzerland’s regulatory landscape sets one of the highest standards for online operators, and we’re proud to support Casinò Locarno with a platform built specifically for such environments.
“Our proprietary PAM solution seamlessly brings together compliance, responsible gaming, payments, and front-end delivery in one flexible platform, enabling Casineo to operate a scalable online business. We’re pleased to support Casineo’s brand and product vision and look forward to a long-term partnership.”
Casineo director Michael Boyschau commented: “Switzerland is one of the most demanding markets in which to launch an online operation. Gamanza gave us the platform foundations and the regulatory confidence to do it properly, and the partnership throughout the process has been exactly what we needed.”
Casineo head of online gaming Nathalie Haspel added: “Building genuine player relationships in a regulated market requires more than promotions. Gamanza Engage gives us the CRM and gamification tools to create personalised, compliant experiences that keep players engaged for the right reasons.”
Casinò Locarno is owned by Stadtcasino Baden, which also owns Gamanza Group.