Sportradar Group has signed a multi-year extension of its data and audiovisual (AV) betting rights agreement with Deutscher Fussball-Bund (DFB), the German Football Association.
The renewed agreement includes the exclusive data and streaming betting rights for Germany’s cup competition, DFB-Pokal, outside of the DACH region, in addition to non-exclusive global media data rights.
The deal represents the first direct agreement between the parties relating to DFB’s cup competition and begins at the start of 2026/2027, with Sportradar covering all 63 DFB-Pokal matches per season.
For the first time in the DFB-Pokal competition, skeletal data will be introduced to fuel fan engagement products in the same way Sportradar provides for partners including UEFA, Bundesliga and the NBA.
The DFB rights were originally secured as part of the company’s acquisition of IMG Arena last year.
“Our extension of the agreement with DFB is a key addition to our already strong portfolio of global soccer rights,” said Moritz Gloeckler, executive vice president of rights and strategic projects for Sportradar. “With more than five billion soccer fans worldwide, there’s massive appetite for content.
“Through partnerships with FIFA, UEFA, AFC, Bundesliga, CONMEBOL and more, Sportradar is well positioned to create the next generation of tech driven products and services for clients to use to engage fans, reach new audiences and open fresh revenue opportunities.”
DFB director media rights Kay Dammholz added: “With this agreement, we are further advancing the international media rights distribution of the DFB-Pokal. Together with Sportradar, we are ensuring a professional and safe global distribution of our betting streaming rights outside the DACH region, while upholding the highest standards of integrity and unlocking additional commercial potential for our premium cup competition.”
Sportradar and DFB have previously enjoyed a long-standing partnership including content production and editorial services.
Shares in Sportradar Group AG (NASDAQ:SRAD) closed 0.41 per cent lower at $19.61 per share in New York Friday.