FIFA partners DAZN and ADI Predictstreet agree football prediction markets deal
DAZN is expanding into prediction markets through a tie-up with ADI Predictstreet, the official prediction markets partner of the FIFA World Cup 2026.
The agreement will see DAZN integrate ADI Predictstreet’s prediction markets infrastructure into its live sport streams, making predictions a native part of the fan experience during live events.
The deal with DAZN comes a week after ADI Predictstreet was named as the exclusive official prediction markets partner of the FIFA World Cup 2026, which kicks off in eight weeks.
“DAZN is redefining sports entertainment by making it more immersive, interactive and connected for every fan,” said DAZN chief executive Shay Segev. “Partnering with ADI Predictstreet allows us to embed real‑time prediction directly into the live viewing experience, turning insight and sentiment into a native part of how fans engage with the world’s biggest sporting moments.
“With the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership is a major step forward in how fans experience sport.”
ADI Predictstreet is built on the ADI blockchain and is programmed and trained on FIFA’s official historic data. The business is a subsidiary of Abu Dhabi-based financial markets infrastructure firm Finstreet and is licensed to offer prediction markets by the Government of Gibraltar.
ADI Predictstreet chief executive Dimitrios Psarrakis said: “This partnership marks a defining moment in how audiences will experience sport. By combining DAZN’s unmatched reach with ADI Predictstreet’s real-time participation layer, we are transforming fans from spectators into active participants.
“This is not just an evolution of engagement, it is the creation of a new category where technology, collective intelligence, and global events intersect at scale.”