New agreement gives Altenar’s operator partners access to RAS Technology’s global racing content through a single integration
Sportsbook platform provider Altenar is expanding its global racing offering through a new partnership with Sydney-listed Racing and Sports (RAS Technology).
Altenar will have access to enhanced global racing content through a single integration, enabling the supplier to offer a more unified racing product across multiple jurisdictions via RAS’ partnerships with major rights holders, including RMG, ARC, PMU, SIS and 1st Content.
In addition to official data and content delivery, the agreement also covers enhanced runner-level comments, race previews and tipping content designed to strengthen the end-user experience.
“We’re incredibly proud to be partnering with Altenar after a relationship that has been building for a number of years,” said Jack Kelliher, commercial director of Racing and Sports. “Since the formation of our UK business, we’ve believed Altenar was a partner we could create real value with.
“By bringing together official data, editorial content and pricing services through one integration, we’re helping create a more consistent and scalable racing offer across both UK and international markets. For Altenar, this is about much more than just adding racing content. It is about giving their partners a stronger, more commercially competitive product in a market where racing is fundamental.”
Altenar operations director Antonis Karakousis added: “This partnership marks a significant step forward in Altenar’s strategy to broaden our racing content offering. Racing and Sports brings deep expertise in horse racing and greyhounds, and together we are well-positioned to deliver superior value to our operators and their players worldwide.”
Shares in RAS Technology Holdings Ltd (ASX:RTH) gained 1.52 per cent to close at A$0.67 per share in Sydney Friday.