Stake enters one of Latin America’s fastest-growing regulated markets ahead of football World Cup
Easygo-owned betting and gaming operator Stake has expanded its presence in Latin America after going live in Mexico’s regulated iGaming market.
The launch under the Stake.mx domain marks the latest step in the company’s continued expansion into regulated markets, and has been timed ahead of Mexico co-hosting the FIFA World Cup alongside the United States and Canada.
Stake will operate in Mexico under a permit-based structure regulated by the Ministry of Interior (SEGOB), acting as an agent under Uno Capali’s licence agreement.
“Mexico is an important and exciting market for us – one that combines strong underlying growth with a deep cultural connection to sport, which aligns perfectly with what Stake is built for,” said Stake director Jarrod Febbraio. “We’ve built significant momentum across Latin America in recent years, including in markets such as Peru and Colombia, and Mexico represents a natural next step given its scale and long-term potential.
“With Mexico set to co-host the 2026 football World Cup tournament, the timing of this launch reflects our ability to move with precision into high-value markets at the right moment. It gives us the opportunity to establish a strong presence ahead of one of the biggest sporting events in the world and deliver a world-class experience for Mexican players.”
The launch further strengthens the operator’s footprint in Latin America, building on its momentum in markets including Brazil, Peru and Colombia.