Dedicated in-casino and online space elevates slot play and promotions for Casino de Buenos Aires players
IGT has joined forces with Casino de Buenos Aires to launch Vive Las Vegas Lounge, a dedicated in-casino and online space comprised exclusively of IGT games.
The Vive Las Vegas Lounge at Casino de Buenos Aires features 60 IGT electronic gaming machines, alongside multi-level progressive (MLP) games Tiger and Dragon and Money Gong.
Online, the Vive Las Vegas Lounge by IGT features player-favorite IGT PlayDigital games such as Cleopatra, Money Gong, Mystery of the Lamp, and Prosperity Link.
“Introducing Vive Las Vegas Lounges at Casino de Buenos Aires and Casino Buenos Aires Online is an exciting evolution of our relationship with IGT and an opportunity to engage our players with a unique cross-platform gameplay experience,” said Casino de Buenos Aires general manager Dario Montero. “Both spaces expand our options for personalized marketing and loyalty activations while providing a comfortable environment for our players to enjoy their favorite IGT games.”
Florencia Bobbio, IGT director of sales for LatAm, added: “It’s exciting to see the omnichannel Vive Las Vegas Lounge by IGT concept expand in Argentina with Casino de Buenos Aires.
“As a global leader in omnichannel content, IGT is experienced in helping our customers maximize the reach of legendary IGT games such as Prosperity Link and Cleopatra and differentiate their brands with omnichannel experiences.”
The launch of the new omnichannel concept in Argentina follows successful rollouts in others markets in Latin America.