Launch of fully agentic workflows will elevate the role of CRM to focus on overall strategy and creative concepts
Fast Track is introducing a new operating model for its CRM solutions after enabling fully agentic workflows across its Fast Track AI platform.
Agentic workflows are a class of AI systems that move beyond answering questions to acting on them.
Fast Track explained that rather than waiting for step-by-step instructions, an agent interprets a goal, plans the sequence of actions needed to achieve it, executes across multiple tools and data sources, and adapts as conditions change. The user sets the intent and reviews the outcome, while the agent handles the work in between.
“Our vision is to digitalise the iGaming industry and deliver the first self-learning engagement platform,” said Fast Track co-founder and CEO Simon Lidzén. “We have seen strong traction with Fast Track AI since its release. Fast Track AI thrives in our ecosystem, where it combines the depth and granularity of real-time data, with its vertical focus on and knowledge of iGaming, the capabilities of the Singularity model, and the orchestration that sits at the heart of the platform.
“We look forward to the possibilities this opens up for our customers, and to transition our industry into agentic workflows together.”
Fast Track AI was first launched in September 2025, with more than 70 per cent of the company’s clients adopting the natural language capabilities within the first three months. Currently, nearly all use it on a day-to-day basis.