New deal adds to operator’s growing sports sponsorship portfolio in Greece
Superbet is expanding its presence in Greece through a new partnership with leading basketball club Olympiacos BC.
The long-term agreement runs through 2032 and follows a successful season for the club after winning the EuroLeague and Greek Basket League titles.
“This partnership with Olympiacos BC FC is a particularly important moment for Superbet in Greece,” said Superbet Greece general manager John Kalamvokis. “Our new partners are a club with an impressive history, a unique identity and a passionate fan base that lives for their favorite club. This organization has inspired millions of fans through its successes and timeless presence at the highest level of European sports.
“This year’s wins of the Euroleague Basketball and Greek Championship proved once again what Olympiacos means: ambition, hard work and a high performance. These are values that we recognize, respect and strive to serve every day at Superbet. We are proud to enter into this partnership until 2032 and look forward to creating engaging and innovative experiences that will bring this club and its fans even closer.”
Olympiacos BC general manager Nikos Lepeniotis commented: “We are particularly happy to welcome Superbet to the Olympiacos family. The start of this collaboration is an important moment for our organization and signals our shared desire to invest in a relationship with long-term potential and substantial content.
“We are united by the ambition to constantly grow, the desire for innovation and the commitment to achieving ambitious goals. We are confident that through this partnership we will create new opportunities, offer even more to our fans and achieve significant results for both sides.”
Superbet also sponsors Greek Super League football clubs PAOK and Panathinaikos.