Casino games provider adds jackpot and free-to-play capabilities to its offering to expand beyond content supply
RubyPlay is adding platform-level engagement tools to its product portfolio after acquiring London-headquartered jackpot solutions provider Splash Tech.
The acquisition will see RubyPlay’s existing operator partners gain access to Splash Tech’s jackpot solutions and free-to-play casino and sports capabilities, adding to RubyPlay’s wider engagement suite, which already includes free spins, rewards, missions and tournaments.
Future RubyPlay-specific features are planned to create further value, which will be used across the supplier’s studios: Koala Games, Mad Hat Games, xSlots and Firerose.
“Through this acquisition, we are moving beyond the traditional content silo to firmly establish RubyPlay as a premium content and engagement platform provider,” said RubyPlay CEO Tsachi Maimon. “This elevated market position ensures we are delivering new revenue streams for our partners, providing them with effective ways to address player acquisition and retention.
“Splash Tech has earned a strong reputation within the industry for driving innovation within the engagement tools space, underpinned by its superior expertise, data and content. Bringing the company’s capabilities into our broader offering marks a pivotal moment for RubyPlay’s evolution.”
Splash Tech CEO Adam Wilson commented: “Becoming a RubyPlay company will give Splash Tech a stronger foundation for growth, with continuity at the heart of this transition. Existing Splash Tech partners will continue to benefit from the same trusted products, expertise, and relationship focus they expect from us, and we’re looking forward to working alongside new partners with RubyPlay.
“As a global B2B iGaming company with a growing operator network and multi-market reach, RubyPlay brings greater scale, operator insight, and market credibility to support our ambition for further expansion and innovation.”
The transaction is subject to regulatory approvals.