Kaizen Gaming brand becomes an official partner of the club, which won the UEFA Europa League last season
Kaizen Gaming’s Betano brand has signed a new shirt sleeve sponsorship deal with English Premier League club Aston Villa FC.
Having become a principal partner of Aston Villa in 2024, the new three-year deal runs through to the end of the 2028/29 season and will see Betano’s logo feature on the left sleeve of the club’s official shirts.
“Our first two years with Aston Villa have been nothing short of extraordinary,” said Kaizen Gaming chief commercial officer Julio Iglesias. “We entered this partnership with total respect for this club’s immense heritage, and it has been a privilege to stand next to the team and its global fanbase during a historic period of success, culminating in winning the UEFA Europa League.
“Beyond football, Aston Villa is an organisation that deeply cares for its community and we are happy to support them. All in all, this partnership has been a natural fit, built around shared ambition, values and trust.”
Aston Villa president of business Francesco Calvo commented: “It is fantastic news that we will be continuing our partnership with Kaizen Gaming. Over the past two years, we have worked collaboratively on a number of different initiatives and look forward to further exploring new avenues for growth together.
“We are proud of everything we have achieved with Kaizen Gaming as Principal Partner and are excited about the opportunities that we can align on in the future.”
Earlier this month Betano agreed a three-year partnership with rival English Premier League club Tottenham Hotspur FC.