New six-year deal continues a partnership that stretches back to 2016
Allwyn-owned eInstant games provider Instant Win Gaming (IWG) has agreed a new six-year contract with the Michigan Lottery.
The new agreement runs until July 2032 and continues a partnership which stretches back to 2016 when the Michigan Lottery became the first in the United States to integrate with IWG’s InstantRGS platform.
In the past decade, the partnership has continued to evolve with IWG supplying a regular cadence of eInstant titles.
Most recently, IWG brought two of the lottery’s popular retail brands to their digital players with the online launch of Wild Time Triple Play and Gem7’s Tripple Play.
“We are incredibly proud to extend our partnership with Michigan Lottery since 2016, when the Lottery became the first in the US to integrate with IWG’s InstantRGS (remote game server),” said IWG executive vice president Jason Lisiecki. “The integration provides the Michigan Lottery for a further six years.
“Since 2016, we have worked closely with its team to deliver engaging eInstant experiences and support the continued growth of one of North America’s leading iLottery programs. Michigan has consistently been at the forefront of digital lottery innovation, and we look forward to building on our success together through 2032.”