Former Aristocrat and Pariplay executive is the latest in a series of strategic hires for the content aggregator
Online casino content aggregator Games Valley has strengthened its executive team with the appointment of Jorge Morales as its first director of Americas.
Based in the United States, Morales will lead Games Valley’s commercial activities across the Americas, focusing on expanding operator partnerships, strengthening customer relationships and accelerating the company’s regional growth.
He joins Games Valley from Aristocrat Interactive, where he served as commercial director. Prior to that, he held senior commercial positions at Pariplay, Continent 8, Playtech and Microgaming.
“Jorge brings an exceptional combination of industry experience, commercial expertise and a deep understanding of what operators need from their technology and content partners,” said Games Valley CEO Ariel Reem. “As we continue building Games Valley into the industry’s leading smarter aggregation platform, attracting people of Jorge’s calibre is a key part of that journey.
“His track record across some of the sector’s most respected companies speaks for itself, and his appointment will be instrumental as we expand our footprint across the Americas.”
Commenting on his new appointment, Morales said: “Games Valley has built a highly compelling proposition by combining premium content with the technology, transparency and hands-on support operators need to grow. I am excited to join the company at such an important stage of its development and look forward to helping accelerate its commercial expansion across the Americas.”