Alea chooses FIRST.bet as exclusive sportsbook to meet growing demand from operator partners
iGaming solutions provider Alea is strengthening its product portfolio with the addition of FIRST.bet’s sportsbook technology.
FIRST.bet will serve as Alea’s exclusive sportsbook partner, adding to Alea’s existing iGaming content aggregation business.
“For a lot of operators, casino and sportsbook already sit side by side, and we were seeing clear demand for the service,” said Alea founder Alexandre Tomic. “Players are moving between those experiences much more naturally too, so choosing the right company to build this with was important.
“FIRST.bet is the Tier-1 sportsbook technology provider, with a strong product and a lot of expertise in the space. They understand the market very well, and from the beginning we felt there was a strong fit between what they do and where we’re taking Alea.”
FIRST.bet founder and chief executive Tom Light added: “Alea’s operators trust the platform for a good reason, and it shows in how deliberately the company has grown, from aggregation into jackpot and payments. Sportsbook is the next step in that story, and we’re proud FIRST.bet is the one building it with them. Their operators are getting a sportsbook built for the markets they actually operate in.”