True Value calculates the underlying value of a player’s session and will be introduced at SBC Summit Lisbon next week

Fast Track has launched its latest product innovation, True Value, which measures the underlying economic value of a player’s activity. 

Powered by Fast Track’s Greco engine, True Value gives iGaming operators a clearer basis for decisions on players, bonuses and affiliates.

According to Fast Track, True Value calculates the underlying value of a session – what the operator would earn if that exact pattern of play were repeated millions of times. 

Built on the mathematical foundations of Fast Track’s gameplay risk engine, it models the complex interplay between game mathematics, player behaviour and bonus mechanics. It also accounts for the games played, their return to player and volatility, stake sizes, the sequence of play, and bonus mechanics and terms, including wagering requirements.

“Operators make decisions every day about which players to recognise, which offers to continue and which acquisition partners to invest in,” said Fast Track co-founder and CEO Simon Lidzén. “Those decisions deserve a better foundation than waiting for luck to average out.

“With True Value, we have now found a better way. I look forward to this becoming the new industry standard, helping operators truly understand where value is created and make informed decisions about where to invest.”

The launch is supported by analysis of 1.7 million sessions across several iGaming brands, which examined how closely gross gaming revenue (GGR) reflected the “true value” of the same activity, both at individual-session level and across larger samples.

According to Fast Track, only 2.9 per cent of individual sessions recorded GGR within 10 per cent of their true value. In the study’s random-sampling analysis, it took 250,000 sessions before nine out of ten samples fell within that range. 

Ed Dickerson, director of product at Fast Track, commented: “GGR tells you what the money did. True Value tells you what the play was worth. Both matter, but they answer different questions.

“The important distinction is that we are measuring activity that has already happened, not claiming to know everything about a player’s future after one session. More sessions build a richer picture of the player. What operators no longer have to wait for is an understanding of what those completed sessions were worth.”