The scramble for positioning in the re-emerging US online gambling market has resembled an arms race during the last year. After getting its first US customer up and running online this week, Aristocrat has not won the race but it has got out of the blocks first.
The casino website of Maryland Live Casino! was launched on the US public last Thursday (April 26th) and it has already attracted over 10,000 users.
“We have not seen growth like this since we launched in Italy in October 2008,” says GameAccount Network CEO Dermot Smurfit. “It’s unbelievable.”
Initial analysis of the customer data reveals that these are not just customers logging on to avoid opening day queues at Maryland Live!, which opens its doors on June 1st. Over 75 per cent of users are filling out the extensive registration form and playing the games. The biggest attraction so far is the Aristocrat slots, which have never before been available online in the US.
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