Betgenius, part of Genius Sports Group, has launched a new fully-automated product which provides operators with access to more than 40,000 events per year across UK and Australian racing.

Racing Manager consists of three parts - streaming, trading and front-end - which can be integrated individually or as one to provide an end-to-end product.

Through its exclusive deal with Racing UK, Betgenius offers live streaming capability for major UK horseracing events including the Grand National, Cheltenham Festival, Glorious Goodwood, Royal Ascot and the Epsom Derby.

The trading component is a fully-automated system which can provide a customised feed of racing fixtures and prices, removing the need for an in-house trader.

Key features include delivery of all race-card information from the official source, configurable odds allowing bespoke margins and suspensions, and automated management of pricing in the event of non-runners.

Racing Manager’s front-end solution brings together the streaming and pricing to inform punters’ betting decisions.

“With our Racing Manager product, sportsbook operators need no longer miss out on the high-margin, around-the-clock betting opportunity that is horseracing,” said Jack Davison, managing director of Betgenius.

“By creating a unique, off-the-shelf service that automates all trading and front-end requirements, we have made offering a horseracing product as simple and cost-effective as possible.”


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