iGaming platform and solutions provider EveryMatrix has completed the relaunch of Asian-facing operator K8 Gaming in the UK market.

Following a deal struck in February this year, EveryMatrix has provided its iGaming infrastructure, payment and affiliate platforms for the operator's UK-K8.com site.

The integration allows players to access content from a range of suppliers including Microgaming, NetEnt, NYX, Play'n GO, Evolution Gaming, and Playson. A fully-managed sportsbook solution is also set to be rolled out in the coming months.

K8 Gaming first went live in the UK in November 2015, and has moved to strengthen its brand awareness through a shirt sponsorship deal with Premier League club West Bromwich Albion.

"We are happy to re-launch our brand into UK on an EveryMatrix platform," K8 Gaming manager David Williams said. "Their large experience and their solid background convinced us to choose EveryMatrix as the provider of choice in building this great website that is particularly designed for British players and their appeal for better gaming."

EveryMatrix chief executive Ebbe Groes said that he was pleased to launch another operator in the UK market following a long period of investment in its gaming platform.

"Introducing K8 to the British players represents another great opportunity for us to further increase our presence in this competitive region," Groes added.



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