SlotsMillion.com operator Alea has moved to strengthen its presence in the UK market following the revamp of its LadyLucks brand, which acquired from International Game Technology (IGT) earlier this year.
Alea has made a number of changes to the offering, migrating LadyLucks.co.uk to its proprietary platform and adding games from additional suppliers such as Microgaming and NetEnt.
"LadyLucks is already benefitting from the Alea touch," Alea co-founder Alexandre Tomic said. "We have quadrupled the number of game suppliers, rolled out games on desktop as well as mobile, and given players access to free spins for the very first time."
LadyLucks was originally launched by mobile gaming specialist Probability in 2004, and acquired by GTECH (prior to its merger with IGT) for £18m back in 2014.
The site has previously only been available for mobile devices, but has launched on desktop for the first time under Alea's ownership.
The relaunch comes after Alea secured a licence from the UK Gambling Commission last month, allowing it to launch its 3D virtual reality casino in the market for the first time.
"This is a bold move from Alea, and forms part of our battle plans for the UK market," Tomic said. "Now that we have a licence from the Gambling Commission, we want to significantly grow our presence in the country.
The operator has hired Sarah Quinan as casino manager for LadyLucks. Quinlan has history with the brand, having developed its customer support functions and overseeing its VIP programme as head of VIP and customer operations manager for IGT between 2015 and 2017.
"We see huge potential for the LadyLucks brand to become a power player in UK online casino, and with the help of Sarah Quinan, our new LadyLucks Casino Manager, will become a force to be reckoned with," Tomic added.