SIS will provide its British and Irish greyhound service to Unibet, comprising coverage of 42 races each week, as well as its early prices solution which allows the operator to open markets to their customers ahead of competitors.

The partnership also covers 2,750 races per year from Latin American racecourses, 220 Dubai Racing meetings from Meydan and Jebel Ali, and an additional 296 races from its Mauritian courses.

Unibet said that SIS' content and expertise will help revamp and expand its racing offering.

"We are pleased to be partnering with Unibet to help them launch their 24/7 racing product and our exclusive greyhound and horse racing content will provide their customers with round the clock competitive betting action," said Sandra McWilliams, director of sales at SIS.

Erik Bäcklund, head of sportsbook at Kindred Group, added: "This new partnership with SIS will see us deliver a much more comprehensive greyhounds and horse racing betting product to our customers, featuring thousands of events across numerous time zones.

"This allows us to provide our customers with live content already proven to be a success elsewhere, ensuring the best possible betting experience at times that suit them."