Betting data and broadcast solutions provider Sports Information Services (SIS) has agreed a deal to provide Kindred Group's Unibet with live pictures and data from horse and greyhound racing.
SIS will provide its British and Irish greyhound service to Unibet, comprising coverage of 42 races each week, as well as its early prices solution which allows the operator to open markets to their customers ahead of competitors.
Unibet said that SIS' content and expertise will help revamp and expand its racing offering.
"We are pleased to be partnering with Unibet to help them launch their 24/7 racing product and our exclusive greyhound and horse racing content will provide their customers with round the clock competitive betting action," said Sandra McWilliams, director of sales at SIS.
Erik Bäcklund, head of sportsbook at Kindred Group, added: "This new partnership with SIS will see us deliver a much more comprehensive greyhounds and horse racing betting product to our customers, featuring thousands of events across numerous time zones.
"This allows us to provide our customers with live content already proven to be a success elsewhere, ensuring the best possible betting experience at times that suit them."