London-based IMG Arena has expanded its multi-year agreement with leading golf organisation the PGA Tour to include the distribution of official scoring data within North America.

IMG Arena was appointed as the PGA Tour’s official data distributor for media and betting purposes in November 2018, covering all events on the PGA Tour schedule. This has now been expanded to include betting sector exclusivity for the delivery of live, shot-by-shot match and event data to global operators.

The PGA Tour’s official data is collected through its proprietary ShotLink system, powered by US tech company CDW. With a network of walking scorers, lasers and greenside cameras, ShotLink collects and distributes a set of data points from each shot in PGA Tour competition in real time.

“As the sports betting market in the United States evolves, extending our relationship with the PGA Tour is an important next step for IMG Arena,” said IMG Arena vice-president and managing director Freddie Longe.

“For the first time, sports fans will have access to shot-by-shot action, from tournaments all-year-round using official PGA Tour ShotLink data. We continue to feel that golf has the audience, interest and following to become one of the leading in-play betting sports globally.”

PGA Tour chief operating officer Ron Price commented: “The PGA Tour remains focused on safeguarding the sport, growing the game and deepening fan engagement with next-generation solutions.

“IMG Arena has proven credentials delivering fast data and live streaming in partnership with official rights holders, and we’re pleased to further extend our existing relationship.”

The product is expected to be available worldwide in legal betting markets by early next year.

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