International broadcaster Discovery has partnered with Dragonfish, the B2B arm of online gaming operator 888 Holdings, to launch a new UK-facing online bingo site.

Say Yes Bingo is a spin-off of Discovery’s popular TV show Say Yes to the Dress and marks the company’s first launch of a real-money gaming site.

The Dragonfish-powered will offer British players a broad selection of casino games from 888’s proprietary Section8 games studio, as well as branded and non-branded slots, table and live casino games from leading providers.

“We are excited to welcome a brand with the popularity of Say Yes to the Dress onto the Dragonfish platform,” said Dragonfish SVP and head of commercial development Yaniv Sherman.

“Across a number of leading brands, Discovery has a significant and loyal customer base across the UK and beyond, and we look forward to helping them achieve success within the online bingo market.”

Shares in 888 Holdings plc (LSE:888) were trading down 1.54 per cent at 153.00 pence per share in London Tuesday morning, while shares in Discovery Inc (NSQ:DISCA) closed up 2.02 per cent at $27.81 per share in New York Monday.