North Star Network (NSN) has confirmed that it has acquired iGaming affiliate Bojoko to boost its footprint in the online casino sector.
The deal includes all of Bojoko’s assets and is structured in the form of upfront and earn-out payments, representing 3.0-4.5x 2025 EBITDA, depending on Bojoko’s future performance.
Bojoko co-founder and CEO Joonas Karhu will continue to lead the business following the acquisition.
This is the latest in a string of acquisitions by the Paris-headquartered company, which has historically focused on the sports betting market.
NSN’s recent acquisitions include the Nigerian site Soccernet.ng in December 2024, as well as Um Dois Esportes in Brazil and AlAireLibre.cl in Chile.
Julien Josset, co-founder and CEO of North Star Network, said the acquisition of Bojoko aligns with the company’s vision of expanding its presence in iGaming by gaining a foothold in the affiliate space.
“We are thrilled to welcome Bojoko into the North Star Network. Bojoko has built an excellent reputation in the industry for its user-driven approach, commitment to true quality, and innovative platform.
“Bojoko’s casino knowledge is almost unparalleled, and we could not be more excited about the future. Together, we plan to expand Bojoko’s reach internationally, creating even more value for players and partners alike.”
Karhu added: “This is a monumental step forward for Bojoko. Since day one, our goal has been to empower players with expert insights and easy tools that allow them to make informed choices.
“With North Star Network backing us, we’re now in a position to enhance our solutions, expand, and bring our expertise in the online gambling space to new audiences worldwide. This partnership opens the door for unprecedented growth and innovation.”