OpenBet leads Strive Gaming investment round

Betting solutions provider OpenBet has made an investment in Strive Gaming, enabling the two companies to market their platforms as a fully-integrated solution.

The deal is expected to provide increased commercial opportunities for both organisations across North America by combining Strive’s Player Account Management (PAM) platform with OpenBet’s betting platform and services.

“This investment in Strive Gaming unlocks major new opportunities for OpenBet and bolsters our position as an end-to-end global industry-leader,” said Jordan Levin, chief executive of OpenBet.

“With the strength of Strive Gaming’s PAM as a future-proofed solution for the U.S. market, combined with OpenBet’s high standards, we can offer U.S. operators a fully integrated, turnkey proposition that will fuel responsible betting experiences. This new partnership sparks a new chapter in our history, and we are looking forward to working closely with the Strive Gaming team.”

Vancouver-based Strive Gaming will continue to operate independently under the leadership of founders Damian Xuereb and Max Meltzer.

“Strive Gaming is perfectly positioned to increase our PAM market share and become a leader in the U.S. online betting industry over the coming years. OpenBet is a key, trusted brand in the global sports betting arena, and we welcome the company’s investment, in a move that will take us in a bold new direction, while maintaining our independence,” said Meltzer.

“We are extremely excited for our partnership with OpenBet - together, OpenBet and Strive Gaming have expertise across the entire betting industry, combined with strong tech and talent.”

Other participants in Strive’s latest investment round included Knutsson Holdings, Astralis Capital Management and Betsson, a seed investor in Strive Gaming.