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DraftKings acquires gamification specialist BlueRibbon Software

6th April 2021 9:19 am GMT
Playtech

New York-listed sports betting and fantasy sports operator DraftKings has acquired Tel Aviv-based real-time gamification specialist BlueRibbon Software for an undisclosed amount.

The acquisition will allow DraftKings to enhance the customer experience by integrating BlueRibbon’s unique jackpot functionality, including personalized promotions and rewards tailored to the individual customer, as well as jackpots that pay out across DraftKings’ various product offerings.

“Integrating BlueRibbon’s proprietary, proven technology will enable DraftKings to create dynamic incentives for our users as they [...]

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