Dutch National Lottery operator Nederlandse Loterij has acquired a majority stake in Leiden-based digital lottery platform Lotify.
The acquisition will enable Nederlandse Loterij’s beneficiaries and other fundraising groups to launch their own lottery to generate extra income, and follows a successful pilot with the Lotify platform in 2019.
“Income is under pressure at many sports clubs and charities,” said Nederlandse Loterij CEO Niels Onkenhout. “An own lottery is an interesting way for sports associations, associations and charities [...]